Monday, January 25, 2010

revelations

I absolutely hate it when people ask me for suggestions, which I realize is an occupational hazard. I just figured out why- the majority of customers want you to tell them what they would like. Which I'm comfortable doing for people I know fairly well, but not for total strangers.

And when I solicit suggestions, say from Miko next door at the record shop, I ask what they are into right now. I'm not asking them to read my mind, just give me a window into theirs.

It's the advertising culture of TELL ME WHAT I LIKE I can't stand.

5 comments:

  1. At Waldenbooks we had a binder full of corporate approved recommendations (if you like THIS, you'll LOVE this!), which were uniformly bullshit whenvever they intersected my own experience, mainly in the realm of SF.

    A good rec requires knowledge of your subject. Even a fairly robust automated system like, say, Pandora is going to throw up more duds than winners even though it theoretically has a complete map of my musical taste at its fingertips.

    But if Meggsie tells me "oh god there's this new band you NEED to check out!" I know they're going to be hot because she not only knows what I like, she understands why I like them.

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  2. You have captured my frustrations exactly. I had the same experience when working at Phoenix, and I experience it now with students.

    As a teacher, I do, in fact, tell my students what to read, but it's not as if I actually think they're going to *like* it. It's the *liking* part that is so tricky.

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  3. Dont be weak! Unleash your inner dictator and pick one random book a week to recommend. Think of yourself as the White Male Oprah of Monterrey st.

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  4. When she managed The Earthling sis in law Teresa used to recommend whatever bestseller they were overstocked on....

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  5. When people ask their food-server what's good, I always have the sneaking suspicion the answer is "the fish we bought last Tuesday that's about to go bad."

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